ignition systems and governing and control products for industrial (spark ignited)
Hatraco (Hasselaar Trading Company) was founded in 1984 by Co Hasselaar as a one-man trading company in Zevenaar, a small city in on the eastern side of the Netherlands, near the German border.
He quit his job being a sales engineer and started off on his own as a freelance sales representative for a Belgian gas turbine packager and a turbine air filter builder. Via the gas turbine branch he became familiar with the quickly growing Dutch market of CHP systems with reciprocating gas engines and their great variety in application and instrumentation. In January 1987 he sold his first Altronic parts to the Dutch Caterpillar distributor.
After that, many deliveries of Altronic parts would follow and today the company is representing Altronic for more than 20 years. In the beginning mainly on the Dutch, Belgian and British market. Working its way up to become a respectable Altronic dealer in this area. More and more Hatraco became the backbone for technical information for Altronic users on the Dutch market and later even across the borders of the "low lands".
Not just technical support but also overhauls and repairs of Altronic ignition systems have become a considerable part of the daily business. In the mid 80's the Dutch market was in need of a sales and service point. Hatraco became official dealer for the Netherlands and built its own test stands, where all types of ignition systems can be tested.
During the last 20 years Hatraco worked it's way up from a one person company to a respectable number of 20+ employees. Hatraco manufactures tailor-made ignition leads and in May 1998, Altronic Inc. promoted Hatraco from Benelux dealer to European Central Distributor.
In the following years, Hatraco has built up a dealer network throughout Europe and together with these companies its main goals are to maintain Altronic's no.1 position in the European ignition market and penetrate the unexplored areas of Europe for business with Altronic and other engine accessories.
Besides pure trade, one of the additional activities of Hatraco is the development and assembly of a wide variety of spark plug leads for the after market as well as for the OEM market. A new feature is development of integrating Altronic's CPU ignition and Exacta control systems in existing engine and compressor installations. In addition Hatraco is supplying completely assembled ignition systems as a “Plug and Play” assembly for a wide variety of engines
